Packaging and Merchandising | Exercises
Week 1 - Week 7 Wynne Pankusya 0333258 Packaging and Merchandising Exercises Lecture Notes Week 1 Monday 01/04/2019 First day of the class, Mr.Shamsul let us know what we are the things that we will do in this module and also to create a group for the first exercise. The first thing we have to do is to actually find what is the purpose of packaging. Mr. Shamsul let us have about 30 minutes to search and understand more about functionality of packaging and put it in Padlet along with other students as well. Based on my understanding, this is the answer I wrote for the question : The main purpose of the packaging is to make sure it delivers the goal of the product and efficiently used and attracting the consumers. Packaging should have primary functions (safety & storage functions), secondary functions (brand visibility and marketing), and additional function (sustainability). These functions of the packaging supposed to let the consumer trust your
