Week 1 - Week 6 Publishing I : Print Media - Project 1
27/03/2018 - 30/04/2018
Wynne Pankusya (0333258)
Publishing I : Print Media
Insight
Tutorial Notes
Week 1
The first week's tutorial is mostly about basics of InDesign that we've might missed in previous Typography class. We learned about how to place your photos and resize it since it's different with Photoshop and Illustrator, how to create grids and layout and how to change it, moving objects to other layers, about .tif file which is a format for high resolution images, reference point, applying full quote with text wrap, and how to change the units in InDesign.
Week 2
On this week, Mr. Jeff explained more about InDesign which can be related from previous tutorial. He explained more about how to work with Master pages, how to differ certain pages from another, and wrap picture.
Week 3
No lecture
Week 4
Discussed about hyphenation, bleed an slug, character style, paragraph style, and indents.
Instructions
Project 1 (20%)
The Brief
Page Layout Design
Duration of Assignment
2 Weeks
DEADLINE
Week 4
Description
You are to design three inserts for a local hospital. These inserts are A4, front/back,4-color.
The inserts are used in informational packets for hospital patients. These three inserts will cover different topics as required by each patient. Each will be easily distinguished from the other but obviously belong to the same institution.
You will be guided through lectures, demonstrations, exercises, tutorials aimed at developing your understanding of the practical employment of publication design principles. You will apply the knowledge and skills of typography acquired to explore and implement the fundamentals of page layout at incrementally challenging levels, culminating in the production three inserts that are easily distinguished from one another but are clearly from a single institution. This project will require the use of Adobe InDesign. Knowledge of Adobe Illustrator and Adobe Photoshop is needed.
These inserts with include text, images, motifs that have consistency while also clearly showing clarity individuality.
Requirements
The work is compiled chronologically in an A3 Folio and documented in the students’ e-portfolio.
Submission
- Three A4, finished inserts, double-sided, full-colour on cardstock
- Research and design process filed chronologically, in an A3 Folio.
- Design process with reflections and teacher comments in e-portfolio.
Objectives
- To develop students sensitivity to typography, grid and layout
- To develop students understanding of the hierarchy of information
- To develop students ability to communicate visually
Project 1
Project 1 (Week 1 - Week 6) Page Layout Design
Requirements:
- Portfolio
- InDesign, Photoshop, Illustrator
Week 1
The first consisted of first module briefing and exercises (all exercises are in the separate post). The aim for this project is to design three inserts of different centres for a local hospital which is Sunway Medical Centre (http://sunwaymedical.com). The inserts are used as informational packets for hospital patients. Each should be different layout but still look as if they belong together.
We have to find a good typefaces that's suitable for the audience, develop our own palette and also not to forget photo credits if it's taken from the internet. The work should be double-sided for each paper. Front side is for main informations and the backside should be the informations.
Week 2
After looking at the centres, I chose Aesthetic & Laser centre, Fertility centre and Breast Care centre. I'm not sure about what kind of look should I go for so I look through some references to help me. And also developed some sketches to help me create the outcome.
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| Fig 1.1 References https://www.pinterest.com/pin/686587905666535617/ |
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| Fig 1.2 References https://www.pinterest.com/pin/686587905666258982/ |
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| Fig 1.3 Sketches |
Week 3
It was hard for me since I have to create something for a hospital.Trying to find the good photos for the visual is even harder. And also despite my lack of knowledge in publishing and InDesign, I'm not sure if I'm doing everything right or not.
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| Fig 1.4 First draft main page |
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| Fig 1.5 First Draft second page |
Feedback was given and most of the class think that the design doesn't fit and there are some development need to be done. And also I didn't put the Sunway logo on the inserts. I changed some of my grids and layout.
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| Fig 1.6 layout |
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| Fig 1.7 layout |
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| Fig 1.8 layout |
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| Fig 1.9 layout |
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| Fig 1.10 layout |
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| Fig 1.11 layout |
I changed the colours after the first draft to make it more hospital-friendly with the colour white. I try to not use any sick person's photograph to show up more positivity from the inserts. I changed the grids based on how I want to give the informations. To make it more simple and modern, I used only few colours.
Feedback
Week 1 - Week 2
None.
Week 3
The usage of grids for the layout is nice, just need more improvements and continue doing more.
Week 4
The look for the insert doesn't seem like it came from a hospital, it's more like a fashion magazine instead though it looks good.
Week 5
Lack of hierarchy, need to improve more. Don't forget to delete the hyphens.
Reflection
Experience : It was a rough start. Everything is new and I already have to do a project. I have no idea on how to work with publishing and how to create a readable inserts since I don't know the rules of text formatting. I feel that I'm quite lost compared to others.
Observation : I have to be careful with hyphens, orphans and widows and also see how it's readable or not. Understanding the audience for the media is a must
Findings : We have to make sure that we understand the reader before we create the publishing design. We also have to know the principles of publishing design in order to create a work. The more we learn and gain more experience, the better we'll do in the future.
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