WEEK 7 - WEEK 13 BRANDING CORPORATE IDENTITY - PROJECT 4a
Week 7 - Week 13
Branding Corporate Identity
Project 4a
Instructions
Project 4A: 20%
The Brief
Brand Identity
Duration of Assignment
Week 7 – 13
Deadline
Week 12: Brand book, Stationery package & Application
Week 13: Introduction of brand story
Description
Based on Project 3, you are to create a brand identity which is reflective of your brand.
Firstly, you are to design a Brand Identity Guideline for the use of your brand logo and its application. This may be in a form of a book, booklet, poster, etc. – think creatively and consider how this adds to your brand ideal/story. Additionally, you are to design the brands’ corporate identity in the form of a stationery package that must include the basic correspondences (additional ideas are welcomed). Next, design at least one application for your brand (again, more is welcomed). Last but not least, you will also need to produce an introduction video for your brand story.
Requirements / Submission
- Brand book – Brand Identity Guidelines (Actual size, full colour/b&w mock up)
- Stationery package (Name card, letterhead & envelope mock up)
- 1 Application (Invitation card, ticket, tote bag, packaging, etc. mock up)
- Introduction of brand story (10 ~ 30 seconds .gif)
Objective
To gain knowledge on how to create a brand identity
Final Project
This is the link to all of the progress from week 7 - week 13 : Link
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| Fig 1.1 Brandbook |
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| Fig 1.2 Gift Card |
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| Fig 1.3 Product Sticker |
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| Fig 1.4 Letterhead |
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| Fig 1.5 Envelope front |
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| Fig 1.6 Envelope back |
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| Fig 1.7 Namecard front |
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| Fig 1.8 Namecard Back |
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| Fig 1.9 Apron (Applications) |
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| Fig 1.10 Shop outside view |
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| Fig 1.11 Packaging (Applications) |
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| Fig 1.12 Shop inside view |
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| Fig 1.13 Brand Story |
Week 7-Week 8
Week 9
The indication for the email is unnecessary. Create the illustration of the logo. The point size on the card and envelope must be bigger. Try more position for the envelope's name. Illustration border must be bigger on the letter add 0.5 more on the margin and also delete any hyphens. There shouldn't be any big size letter on the stationaries. Put more illustration for the gift card and also put illustration border on sticker. Don't make things too crowded on the brand book.
Week 10
For the envelope, the font must be more smaller and write the information under the logo. Increase the point size on the letterhead. On the name card, phone number should be almost the same as the name and create bigger margin. Don't match the stationeries with the actual product (applications). Use different colours for the products. Careful of the bleed when printing. For the brand story, try type and don't type to see which one is better. Don't use indications for brand book and also other stationaries. Create Lorem Ipsum for the typography section on the brand book.
Week 11
Envelope's words became too huge. For the name card, write the word 'founder' all uppercase. Point size bigger for the informations, give spaces for phone number. Find more mockups of applications like shops, packaging and etc. For brand story, just write 'light up' then put escent logo at the end.
Week 12
No Feedback
Week 13
The motion of the logo is good, however I need to show the videography also in order to see the overall look. Don't throw away previous failure since it take parts as my own development.
Week 12
No Feedback
Week 13
The motion of the logo is good, however I need to show the videography also in order to see the overall look. Don't throw away previous failure since it take parts as my own development.
Reflection
Experience
It's a good experience for me to actually trying to create my own brand and try to implement everything I've learned from before. Though it's a tough projects as a lot of things have to be done and also the printing process that I have to go through. And also with the short amount of time I had, I did stress a lot and unmotivated to do things. The overall project is very challenging but I'm quite satisfied on how I managed to do lot of things
Observation
I observed that it's good to have feedbacks every time we did something since it will give the best results at the end. Small details of your product can actually affect a lot on the overall look of the brand so it's crucial to be detailed about it. We also have to be careful about printing the stationaries as a lot of things might go wrong if we're not careful with the files and end up wasting a lot on printing wrong things.
Findings
I found that all the things I learned about branding, brand identity and brand is actually very helpful for the process of creating a brand. We should not forget these things the next time we want to create a brand.
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