WEEK 1 - WEEK 3 BRANDING STRATEGIES | PROJECT 1B
Week 1 - Week 3
Wynne Pankusya (0333258)
Branding Strategies
Project 1B : Situation Analysis
Project 1B: 20%
The Brief
Situation Analysis
Duration of Assignment
Week 1 – 4
Deadline
Week 3: SWOT
Week 4: Brand goals, Brand objectives & Target audience
Description
You are to propose a cause/campaign/event you would like to brand and conduct an in depth study of the subject. Analyse the subject and its market looking at SWOT (strengths, weaknesses, opportunities and threats).
In addition, you are to determine the personality and message the brand wants to communicate. What does the brand want its market to perceive? What are its brand goals and as such what brand objective must it set to achieve these goals? Please identify the target audience, analyse their lifestyle and determine how your brand will resonate with them and support your study with a customer journey map.
Brand goals are valuable business targets for a brand.
Brand objectives are targets that bring you closer to your goals but don't necessarily have value of their own.
Brand goals are things such as brand awareness that increase brand entity.
Brand objectives are steps towards goals such as launching an advertising campaign.
Finding a niche you can fill. Researching your market.
Requirements / Submission
Presentation with a compilation of creative info graphic, mind map, photos, etc followed by 15 minutes open discussion/feedback/evaluation.
Objective
To learn how to conduct research and analyse/study a subject to plan an effective proposal.\
PROJECT 1B
SWOT (Week 3)
SWOT and Brand Goals, Brand Objectives,Target audiences and Customer Journey Map (Week 4)
FEEDBACK
Week 3
Wynne Pankusya (0333258)
Branding Strategies
Project 1B : Situation Analysis
INSTRUCTIONS
Project 1B: 20%
The Brief
Situation Analysis
Duration of Assignment
Week 1 – 4
Deadline
Week 3: SWOT
Week 4: Brand goals, Brand objectives & Target audience
Description
You are to propose a cause/campaign/event you would like to brand and conduct an in depth study of the subject. Analyse the subject and its market looking at SWOT (strengths, weaknesses, opportunities and threats).
In addition, you are to determine the personality and message the brand wants to communicate. What does the brand want its market to perceive? What are its brand goals and as such what brand objective must it set to achieve these goals? Please identify the target audience, analyse their lifestyle and determine how your brand will resonate with them and support your study with a customer journey map.
Brand goals are valuable business targets for a brand.
Brand objectives are targets that bring you closer to your goals but don't necessarily have value of their own.
Brand goals are things such as brand awareness that increase brand entity.
Brand objectives are steps towards goals such as launching an advertising campaign.
Finding a niche you can fill. Researching your market.
Requirements / Submission
Presentation with a compilation of creative info graphic, mind map, photos, etc followed by 15 minutes open discussion/feedback/evaluation.
Objective
To learn how to conduct research and analyse/study a subject to plan an effective proposal.\
PROJECT 1B
SWOT (Week 3)
SWOT and Brand Goals, Brand Objectives,Target audiences and Customer Journey Map (Week 4)
FEEDBACK
Week 3
Well researched and analysed SWOT. Your only disadvantage is not having a little introduction to establish what you are doing a SWOT on besides having a little subtitle with your title page. Please try to improve upon this not only to make the subject of what your are branding clear, it establishes a basis for how your viewers would interpret your SWOT as well as it’s relevancy.
Similar to Sam and Jen, you may want to try to look at what others have done and even to reflect on my feedback specific to them to gain a different perspective that will perhaps allow you to see if there is any lack in your SWOT. Otherwise, you SWOT is fairly accurate and elaborated for the purpose of understanding the situation of your branding idea. It’s good to go!
Week 4
Well research on target area & audiences. For the name, not sure if it works but you can try to find more ideas when positioning is already ideal.
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