BRANDING STRATEGIES | PROJECT 3A

Wynne Pankusya (0333258)
Branding Strategies
Project 3A: Cause/Campaign/Event Branding

INSTRUCTIONS

Project 3A: 30%

The Brief

Cause/Campaign/Event Branding

Duration of Assignment

Week 7 – 13

Deadline

Week 11: E-Brand Book & Applications

Week 12: Brand promotional video

Description

Based on Project 2, you are required to create an e-brand book for your cause/campaign/event branding. Additionally, you are to apply your branding to at least three (3) applications (creativity and relevancy is crucial) as well as produce at least three (3) impression artworks of how your brand will be applied (think customer journey and engagement). Last but not least, create a brand promotional video that is at least 30 second but no longer than 1 minute.

Requirements / Submission

1. E-Brand Book

2. Application: at least 3 physical and 3 impression artworks.

3. Brand promotional video (30 ~ 60 seconds video)

Objective

To learn how to deliver brand story & brand message

PROJECT 3A

Brand book

E-Brand book (I-Pad size)

Brand book PDF

Applications

Poster

Fig 1.1 Music Line Up Poster

Fig 1.2 Art Line Up Poster

Fig 1.3 Music Line Up poster mock up

Fig 1.4 Art Line Up Poster Mock up

Name Tag

Fig 2.1 Name Tag design

Fig 2.2 Name Tag (VIP) Mock up

Fig 2.3 Name Tag (Staff) Mock Up

Wristbands

Fig 3.1 Wristband design and Mock up

Tickets

Fig 3.2 Ticket design and Mock up

Sticker 

Fig 4.1 Stickers design

Fig 4.2 Sticker set implementation

Brand Promotional Video

 


Reference :
Calvin Harris - Slide (Instrumental)
Swimming Pool footage by Gerald Philip from Youtube (non-commercial use)

RELFECTION

Experience

The process of this was quite easy for me because of the experiences I had from previous semester. By just utilising the knowledge I have from previous semester and also the research i've done from previous projects, it's quite easier and managed. Although it's a bit tough on finding the preferred style of branding (illustrations and personality of the brand). I found it not as difficult as previous semester. However I do still want to improve next time. 

Observation

The lesson of Brand Corporate Identity really helped me a lot. I'm very glad that I learned and still remember some of the things from previous semester. And when we finally found the suitable visual for the identity, it's easier to create the applications and posters.

Findings

To create the perfect brand strategy, it all started from research of other successful event. Then you  move forward  to customer experiences, ideations, SWOT analysis, and creating the brand. It's not easy at first but every research will be helpful on the branding.