Design Research Methodology | Research Report and Presentation

Wynne Pankusya (0333258)
Design Research Methodology
Research Report and Presentation
INSTRUCTION

Final Assessment: Research Report and Presentation (40%) 
Research Report Brief 
The compilation of the contents from the proposal, research and research implementation is to be found in the research report. 
Requirements 
The students are to produce a PowerPoint report that is organised and complete with the following: 
  1. Research topic
  2. Research area
  3. Problem statement
  4. Research objective(s)
  5. Research question(s)
  6. Research rationale
  7. Literature review (research)
  8. Research implementation (selection and justification of primary research methods)
  9. Data collected from primary research
  10. Reference list
  11. Picture credit list
Duration 
Briefing: Week 11; Deadline: Week 13 
Submission Format 
  1. Digital submission in e-portfolio blog, CONVERTED TO PDF.
  2. To verbally present simplified PowerPoint slides on submission day.
Assignment Goals: 

  1. Students to communicate effectively through writing, design and verbal presentation
  2. Students to apply research and referencing skills 

RESEARCH REPORT AND PRESENTATION

Compilation




Presentation





REFLECTION

Experience
I was very afraid when I know I have to do this module and as well to continue it on the next semester. I'm not sure wether the topic I chose is suitable and correct. I was afraid that there won't be any source or journals that I can take for the research. However I realised that my topic is quite common among people and journals. I find the primary research, especially the survey was quite difficult to find respondents because although I shared it, most of them didn't even bother. In this module, I found more knowledge about how to do research and its methodology. Especially since I'm not from Malaysia, in writing citations, grammars, and such things, I have a lot of errors but I've learned a lot from this module. 

Observation
I observed that the more we understand our topic and if the research problem is strong enough & directed, it would be more easier when you try to find the suitable sources and ways to do research. And I also noticed that if I do all the projects right in time, it wouldn't be too heavy for me at the end of the project (the final research report).

Findings

I found a lot of new things about advertising and learning people's opinions towards certain ads. I realised people that don't have design background have different thoughts when looking at advertising and it's a good knowledge for me. 

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