Design Research Methodology | Research Report and Presentation
Wynne Pankusya (0333258)
Design Research Methodology
Research Report and Presentation
INSTRUCTION
Final Assessment: Research Report and Presentation (40%)
Research Report Brief
The compilation of the contents from the proposal, research and research implementation is to be found in the research report.
Requirements
The students are to produce a PowerPoint report that is organised and complete with the following:
- Research topic
- Research area
- Problem statement
- Research objective(s)
- Research question(s)
- Research rationale
- Literature review (research)
- Research implementation (selection and justification of primary research methods)
- Data collected from primary research
- Reference list
- Picture credit list
Duration
Briefing: Week 11; Deadline: Week 13
Submission Format
- Digital submission in e-portfolio blog, CONVERTED TO PDF.
- To verbally present simplified PowerPoint slides on submission day.
Assignment Goals:
- Students to communicate effectively through writing, design and verbal presentation
- Students to apply research and referencing skills
RESEARCH REPORT AND PRESENTATION
Compilation
Presentation
REFLECTION
REFLECTION
Experience
I was very afraid when I know I have to do this module and as well to continue it on the next semester. I'm not sure wether the topic I chose is suitable and correct. I was afraid that there won't be any source or journals that I can take for the research. However I realised that my topic is quite common among people and journals. I find the primary research, especially the survey was quite difficult to find respondents because although I shared it, most of them didn't even bother. In this module, I found more knowledge about how to do research and its methodology. Especially since I'm not from Malaysia, in writing citations, grammars, and such things, I have a lot of errors but I've learned a lot from this module.
Observation
I observed that the more we understand our topic and if the research problem is strong enough & directed, it would be more easier when you try to find the suitable sources and ways to do research. And I also noticed that if I do all the projects right in time, it wouldn't be too heavy for me at the end of the project (the final research report).
Findings
I found a lot of new things about advertising and learning people's opinions towards certain ads. I realised people that don't have design background have different thoughts when looking at advertising and it's a good knowledge for me.
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