Week 7 - Week 10 Publishing 1 : Print Media - Project 2

Wynne Pankusya

0333258

Publishing I : Print Media

Brochure Design

Instructions

Project 2 (30%)

The Brief

Brochure Design (A3 tri-fold+half fold)

Duration of Assignment

4 Weeks

Deadline

Week 8

Description

You will conceptualise, design and produce a brochure that highlights/displays/promotes the culture or your home country/area/village. This could include but not limited to art, dance, architecture, performance, crafts, special holidays, clothing, rituals, jewellery, etc. The text will be your own but you can utilize written sources or live interviews. I will work with each of you to edit/proof read so that your final brochure will not contain grammatical mistakes.

You will have to display creativity in the execution of visual dynamics with text and page layout. Conceptualize an appropriate setting for the design of the brochure and take information from there to create more design details.

You will tell the story connected to the topic as a brochure A3 tri-fold + half-fold. The brochure must contain a cover, clear sequence of text: titles, text, captions, photo credits, quotations, etc. The execution of this brochure allows the student to format and arrange text that provides clear information and exciting graphics to encourage the reader to learn more about the location. The use of image and type should clearly lead the reader through the brochure.

As you progress, lectures, tutorials and discussions will support your understanding of this design area. It is important that you develop an in-depth understanding of publishing design through analyzing the linear manner a brochure communicates information and ideas to its reader. You will use Adobe InDesign in your execution of the brochure layout. Proficiency in Adobe Illustrator and Adobe Photoshop is a must.

Finally, you shall explore how to digitally publish your brochure online. As this is experimentation in progress, it shall be a learning process done during contact hours with your lecturer. The aim would be to successfully publish the brochure online.

Requirements

The size of the brochure will be A3 (folded) for considerations of economy you should consider bleeds. You may use any colour of your choice, full-colour if necessary, for the communication of the topic. You may be resourceful to acquire visuals from different sources but ensure that you credit these sources accordingly. The work is compiled chronologically in an A3 Folio and documented in the students’ e-portfolio.

Submission

1. A3 brochure in colour/black and white with attention to an appropriate grid system.
2. Clear text hierarchy that takes the reader through the brochure
3. Research and design process filed chronologically, in an A3 folio.
4. Design report on e-portfolio.
5. Digital publication of brochure.

Objectives

1. To develop students’ abilities to produce layout of a good standard: clarity of content, logically moving the reader through the content as it unfolds.
2. To develop students ability to create a suitable grid system that gives them consistency with flexibility.
3. To develop students understanding of the relationship between text and image.
4. To develop students ability to manage a large body of information while prioritizing aesthetics and function.
5. To develop students discovery of Adobe Creative Suite.

Project 2

Project 2 (Week 7 - Week 10) Brochure Design

Requirements:

- Portfolio

- InDesign, Photoshop, Illustrator

Week 7

We had to create brochure about our hometown or other places that we’re most familiar with and choose one topic that we wanted. I chose Batam, Indonesia which is my hometown and mainly focused on the cuisine.

Week 8

I tried to find the photos that I wanted to use and wrote some paragraphs for the brochure. Since I wanted to combine photographs and also illustration, at the same time I created my own illustration that fits the mood. 

Fig 1.1 mood board, colour palette and illustration style

Fig 1.2 One of the illustration I made 

Week 9

After some feedbacks, I finally created the final layout for the brochure and also the illustrations. However I did 2 different kinds of brochure which are tri-fold + half-fold and z-fold + half-fold. At the end I managed to use the tri-fold + half-fold instead. 

Fig 1.3 Front Page (tri fold+half fold)

Fig 1.4 Back Page (tri fold + half fold)

Fig 1.5 Front Page (z fold + half fold)

Fig 1.6 Back Page (z fold + half fold)

Final Result

Fig 1.7 Front

Fig 1.8 Inside

Fig 1.9 Inside

Fig 1.10 Back

Feedback

Week 8
For the words that will be used for the brochure, it's better to not put too much words and some articles shouldn't be included on the brochure.

Week 9
Awkward illustrations since the bridge looks like a thick line that goes across the illustration and it's disturbing. I can change the line above the paragraphs into drop cap to make it look better and more compact. There are some errors on folding. The typography of the name of food should be handwriting also to show the similar pattern with the cover.

Week 10
The colour matches and the circle cut is also neat. Good job

Reflection

Experience : I feel that I'm more interested with this brochure project since it's up to me on how I wanted the brochure to look like and also the concept. What's difficult in this project is that we have to study on designing the layout and movement of the brochure. Folding is more harder since I'm honestly bad at folding that I really took my time to be careful with folding.

Observation : The chosen paper will affect the way your design looks like and also the folding. We also have to be careful when designing the brochure.

Findings : I realised that creating a simple brochure isn't an easy job. A lot of calculation needed to create a good work.