Branding Strategies | Project 2B
Wynne Pankusya (033258)
Branding Strategies
Project 2B: Purpose, Positioning & Personality
Presentation (After Feedback)
Branding Strategies
Project 2B: Purpose, Positioning & Personality
INSTRUCTIONS
Project 2B: 15%
The Brief
Purpose, Positioning & Personality
Duration of Assignment
Week 1 – 5
Deadline
Week 5
Description
You are required to articulate the brand strategy by writing a creative brief. Additionally, produce a set of mood board that illustrates your brand identity.
Creative Brief
Brand name
Tagline
Brand story
Brand message
Big idea
Mood Boards (Images & Description)
The ideal brand image
Colour palettes
Typography
Visual style
* Please add more boards if needed.
An effective strategy will maximize the image and value of a brand.
Requirements / Submission
15 minutes presentation with a compilation of creative brief and mood boards
Objective
To practice how to present an effective strategy to promote a brand
PROJECT 1B
Presentation
Presentation (After Feedback)
FEEDBACK
Week 5
The change of the name is good and the way i play with the pun is a good idea and represents the idea. Creative brief is more clearer since I changed the name. The color are too many and it’d be hard for me to play with so indicate the primary color or secondary color.
REFLECTIONS
Experience
It was hard for me before I changed the name of my event into Sundaze when creating the brand story and positioning. But overall it's quite easy since I did the same thing last semester. Visual style was hard to choose since there are a lot of ideas and considerations.
Observation
Positioning is easier and effective when you have the correct brand name, goals, and story.
Findings
The other projects really connect with each others. And most of them affects the positioning thus it is important to do well research about what we want to make.
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