Week 1 - Week 6 Branding Corporate Identity - Project 2
27/03/2018 - 04/05/2018 Week 1 - Week 6
Wynne Pankusya (0333258)Branding Corporate Identity
Project 2 - Logo Sketches
Instructions
Project 2: 20%
The Brief:
Logo sketches
Duration of Assignment:
Week 1 – 6
Deadline:
Week 6
Description:
Based on your brand names, you are to develop a minimum of 20 logo sketches (the more the merrier) weekly. The sketches must be clean, clear and concise.
Rules for the ideation & sketching process
- Off your laptop.
- Weird, wild, wacky and off the wall ideas are welcome.
- Negativity is not welcome.
- Build on ideas. Don't shoot them down.
- All ideas are welcome and respected.
- Do not censor yourself. Just say it.
- No interruptions from outside allowed (That includes cell phones).
- Take a short break every hour.
Requirements / Submission:
A4 blank paper & paper with grid
Objective:
To gain knowledge on how a logo is developed & crafted.
Progress
Based on the brand that we have named, we had to create 20 logos for the brand every week. The logo design should represent the brand and we have to be as creative as we can and not limiting ourself to a certain design. Playing around with the ideas until we find the best one for the brand. Here are 10 best sketches that helped the process of choosing the best one that suits the brand
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| Fig 1.1 Sketch |
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| Fig 1.2 Sketch |
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| Fig 1.3 Sketch |
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| Fig 1.4 Sketch |
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| Fig 1.5 Sketch |
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| Fig 1.6 Sketch |
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| Fig 1.7 Sketch |
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| Fig 1.8 Sketch |
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| Fig 1.9 Sketch |
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| Fig 1.10 Sketch |
Feedback
Week 2
The logo sketches is still lost and have no clear direction, but it can be seen on which way I'm trying to go with. Try to find the clear direction, position the brand and find the concept
Week 3
There are so much thing that I can explore but I stayed on the same spot every time. I need to stop restricting myself with the same idea and not trying something new.
Week 4
There are some parts of the logo sketches that may work and I need to create some development based on that. Try not to be afraid to create something new. Don't be afraid to draw it down even though I know it's not going to look good.
Week 5
Based on the sketches, the one with the candle wick can be used. Try to create more variation based on it.
Week 6
There are still more ideas that I can put but I didn't. However, I can still use one of my sketches to finalise my logo for the brand
Reflection
Experience
It was difficult to generate different logo sketches for weeks. I feel that I've stuck on the same place too many times. But still, it helped me a lot to reach the final logo that represents the brand. I feel I'm lacking on this project, but I believe it's the part of experience that counts. Overall it was challenging and helpful for the next projects coming.
Observation
By learning from previous projects, we will know how to create a logo based on our brand ideals and it helped me creating the logo sketches. And positioning the brand for this project is crucial or else our logo sketches won't represent the brand
Findings
I shouldn't put down my weirdest ideas or the ideas that I thought won't fits the brand and aesthetic. I feel that since I've done that mistakes a lot, I might missed a lot of good ideas.
Comments
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