Advertising Principles and Practice - Final Submissions and Reflection

Wynne Pankusya [0333258]

Advertising Principles and Practice

Final Submissions and Reflection

---

Instructions

Exercises

Project 1

Project 2

Final Project

---

Submissions

Exercises
Idea Sketches

Fig 1.1 Sketches

Fig 1.2 Sketches

Fig 1.3 Sketches

Fig 1.4Sketches

Fig 1.5 Sketches

Fig 1.6 Sketches

Fig 1.7 Sketches

Fig 1.8 Sketches

Fig 1.9 Sketches

Fig 1.10 Sketches

Fig 1.11 Sketches

Fig 1.12 Sketches

Fig 1.13 Sketches

Fig 1.14 Sketches

Project 1
Insight

Project 2

Insight

Final Project

Art Direction

Visuals

Fig 2.1 First Ad

Fig 2.2 Second Ad

Fig 2.3 Third Ad

Fig 2.4 Fourth Ad

Fig 2.5 Fifth Ad

Traditional Billboard Simulation (Outdoor advertising)

Fig 2.6 Billboard Simulation 1

Fig 2.7 Billboard Simulation 2

Fig 2.8 Billboard Simulation 3

Fig 2.9 Billboard Simulation 4

Fig 2.10 Billboard Simulation 5

Social Media Simulation (Online advertising)

Facebook

Fig 2.11 Facebook Simulation 1

Fig 2.12 Facebook Simulation 2

Fig 2.13 Facebook Simulation 3

Fig 2.14 Facebook Simulation 4

Fig 2.15 Facebook Simulation 5

Instagram

Fig 2.16 Instagram Simulation 1

Fig 2.17 Instagram Simulation 2

Fig 2.18 Instagram Simulation 3

Fig 2.19 Instagram Simulation 4

Fig 2.20 Instagram Simulation 5

Animation

Fig 2.21 Animation 1

Fig 2.22 Animation 2

---

Reflection

Experience

The first two projects were researches and I feel that it's quite difficult as I'm not used with it. I struggle with gaining informations and structuring them for the insights. Developing ideas from week to week was harder. I tend to do the same thing every time and stuck with the sketches. And it's also hard not to repeat what other people's did whenever I gained inspiration. But the moment I found the perfect idea, I'm quite satisfied with it. And the whole journey really helps me understand about advertising more.

Observation

By having feedbacks session every time, I observed that having a feedbacks from others helped me with my ideas development. I gained a lot of inspirations and help until I can finally finish the project.

Findings

I found that advertising does have a big impact for people and I'm glad I can learn it and also have chance trying out creating different kinds of ads to practice. This make me more interested with advertising though it's a very hard subject.