Design Research Methodology | Proposal
Week 1 - Week 4
Wynne Pankusya (0333258)
Design Research Methodology
Continuous Assessment : Proposal
INSTRUCTIONS
Continuous Assessment – Proposal (10%)
Proposal Brief
The proposal outlines your research topic and area, setting a stage for further development in the research process in this module.
Requirements
Students are to select a topic, within the realms of multimedia, art and design, and visual culture, in which they are interested to study, by focusing in a specific area in that topic. The selection should be based not only on interest but also on adequate and substantial research from reading of relevant academic sources.
They are to:
1. Identify a research problem within a topic of research
2. Write a problem statement pertaining to the research problem
3. Identify relevant research objective(s)
4. Formulate a research question pertaining to the research objective
During weekly tutorials, students must present their progress through PowerPoint. An individual tutorial feedback form will be filled by the lecturer and students to record the students’ learning progress.
Duration Briefing: Week 1; Deadline: Week 4.
Submission Format
Digital submission in e-portfolio blog, CONVERTED TO PDF.
Assignment Goals:
1. Students to locate an area of research within a topic.
2. Students to apply research skills.
3. Students to synthesise design and research.
PROPOSAL
FEEDBACK
Week 2
Objectives were weak and not relatable enough. However there's a room of improvement. Think about what you want to do with the data you have as the objective. Work on the questions too.
Week 3
1. Citations must be in APA style.
2. Looks like this is a hypothetical study where you claim that the beer ads that have used gender stereotypes gain more demand on their products. Do bear in mind that hypotheses studies means you are open to how your data unfolds to determine if your hypothesis is true or not.
3. Your RQ1 should be "How DO beer advertisements with gender stereotypes ATTRACT the TARGET audiences?"
4. With that, work on a matching RO.
5. You want to study how beer ads with gender stereo types work so keep to RQ1 and RO1.
2. Looks like this is a hypothetical study where you claim that the beer ads that have used gender stereotypes gain more demand on their products. Do bear in mind that hypotheses studies means you are open to how your data unfolds to determine if your hypothesis is true or not.
3. Your RQ1 should be "How DO beer advertisements with gender stereotypes ATTRACT the TARGET audiences?"
4. With that, work on a matching RO.
5. You want to study how beer ads with gender stereo types work so keep to RQ1 and RO1.
REFLECTION
Experience
I feel like I'm not ready for this module as it's a one step away from dissertation. It was difficult for me to think on what kind of research problem that I want to go with. And I was also confused when writing the problem statement since I'm not sure where to focus on. Since I'm not really experienced with researches especially in english, It was hard for me. I also got trouble with the APA citations as I never learned about it.
Observation
It's best to have a good problem statement as it's a foundation for the whole research starting from the objectives and questions. We really have to put our effort to create a precise problem statements or else it will confuse you at the end.
Findings
When you want to do a research, find something that you are interested in and something you want to go in depth with. Read more books or journals about your topic as it will help you a lot in creating the proposal.
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