Entertainment Design | Week 1
08/01/2019 | Week 1
Wynne Pankusya
0333258
Entertainment Design
Introduction to Module
In-Class
08/01/2019 Tuesday
On the first day of class, we were introduced briefly about the whole Entertainment Design module from the projects and how the assignments will be assessed. Mr. Mike gave the explanation thoroughly and showed us the benchmark on how we should do our assignments. Afterwards, Mr. Mike started the lecture of the day which are knowledge about creating a presentation, matte painting history, and key art.
Life after Death by Powerpoint 2010 by Don McMillan
This video shows clearly in humorous way about how a powerpoint presentation can go wrong and misleading if we don’t know how to design a clear and effective presentation. A good and well-made presentation without any unnecessary elements in it is really important and also shows how professional we are. Just by seeing that the audiences are not paying attention to the presentation, you know that the presentation will be pointless.
Matte Painting
History of Matte Painting
Matte painting takes part in special effect industry to create illusion in motion graphics by drawing images manually. Mr. Mike showed a video titled 'Hollywood's history of faking it | The evolution of Green screen compositing' by Filmmaker IQ which shows how matte painting has evolved throughout time and also the passes of films that uses matte painting to create unique and unrealistic special effect.
Matte painting usually painted on glass pane that is used to show a landscape or large set piece. Matte painting has been around since the mid-19th century with photographers that are experimenting double-exposure and create composite images.
Matte painting usually painted on glass pane that is used to show a landscape or large set piece. Matte painting has been around since the mid-19th century with photographers that are experimenting double-exposure and create composite images.
Georges Melies used the matte painting technique in his films. One of the films that used matte is from Four Heads are Better than One (1898). Traditionally made by using a glass pane painted black to create matte (that kept light from reaching the camera).
In 1907, Norman Dawn, an American film director developed a technique of joining photograph and painting together to enhance the environment shot by camera.
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| Fig 1 Process of matte painting by Norman Dawn |
Travelling Matte
The disadvantage of using glass panes for matte painting is because it requires the camera to stay still or else it would destroy the illusion. A process of placing actors in front of black background was introduced in 1918 by Frank Williams and known for ‘The William Process’. The technique also demonstrated in F.W Murnau’s 1927 film ‘Sunrise’.
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Fig 2 This is one of the travelling matte shot in Sunrise (1972). Just by positioning the subject in front of black screen, it created the illusion of actual subject and background moving together at the same time.
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Black backing method has been successfully used for so many movies back then and after considerations of problems with black screen, blue screen system was also invented afterwards by playing with blue and yellow light and its first used in King Kong (1933). Not only stopping there, more experiments are made. Although it still lacks, Petro Vlahos discover a complicated ways to fix the blue screen detail problem that required 12 film elements but it was a very impressive invention for edge and fine detail problem.
Digital Matte Painting
This is where when technology development affected the matte painting technique. The blue screen was dominantly replaced by green screen in films at late 90s. The reasons are because green requires less light, brighter in electronics, works well outdoors and also green is a less common colour in costumes. Matte paintings are also no longer trapped in 2D but 3D sets and backgrounds are created digitally. How special effect has developed can be seen in this process of creating different kind of scenes in Game of Thrones by breaking it down to layers of special effects.
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| Fig 3 This is one of the shots in Game of Thrones. As you can see that the development of 3D design have changed the history of matte painting |
There are different kinds of terms in matte painting and special effect. Some of them are actually take part as the principles of concept art.
Photobashing : It is a technique where artists merge & blend photographs or 3D assets together while painting and compositing them into one finished piece.
This is used by concept artists to speed up their workflow and achieve a realistic style.
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Fig 4 Photobashing is much more creative than photoshopping and requires multiple photos be ‘bashed’ together and painted over.
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Golden Ratio : It is a term used to describe how elements within a piece of art can be placed in the most aesthetically pleasing way.
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| Fig 5 Golden Ratio used on concept art |
Rule of thirds : It is a guideline that can help the artist with the placement of the elements and focal point within the composition.
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| Fig 6 Example of using rule of thirds in matte painting. This shows you that each focal point of rule of thirds are where you're supposed to put the main object because your eyes will brings you there when you first see it and creates more interest. |
Three point lighting : Three point lighting technique is a standard method used in visual media such as video, film, still photography and computer-generated imagery. It is a simple but versatile system which forms the basis of most lighting. It includes :
1. Key light
This is the main light. It is usually the strongest and has the most influence on the look of the scene.
2. Fill Light
This is the secondary light and is placed on the opposite side of the key light. It is used to fill the shadows created by the key.
3. Back light
The back light is placed behind the subject and lights it from the rear. Rather than providing direct lighting (like the key and fill), its purpose is to provide definition and subtle highlights around the subject's outlines.
Key Art
The Hollywood Reporter defines the term “key art” as “the singular, iconographic image that is the foundation upon which a movie’s marketing campaign is built.” It is the image that appears on the film poster, in magazine ads, on the DVD/Blu-Ray Cover and on the streaming movie thumbnail.
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| Fig 7 Movies with famous key art on the promotional poster |
Mr. Mike explained that key art actually take a big role in releasing movie as it can build anticipation, reach more numbers of target market, and also it can help them get back their investment on a movie they created. A key art should look like how the film would be. It can be in different kinds of platform but most of the films have their own rules before releasing its promotional products with their key art. A successful key art should be memorable and conveys its message. Creating key art is one of the more challenging aspects of graphic design.
10/01/2019 Thursday
In this class, Mr Mike want us to know more about intellectual property, fair use, licensing, and merchandising. Mr.Mike said these things are important especially when you are working in a company. Artists can create lawsuit to the company if you took their exact work without permission. This is why it is important to know these terms.
Intellectual property is a property that results original creative thoughts, a patents, copyright material, and trademarks (Dictionary.com, 2018). Intellectual property protects your idea. Intellectual property cost you money but it can really protect your books, music, brand and many more. There are different kinds of intellectual property.
Trademark : Trademark protects brands. It can protects the design, colour and even sound. It's known with the 'TM' sign. Examples are Google, Nike, Apple, and McDonalds.
Copyrights : Copyright protects works' authorship. It can protect the whole life of the author and plus 70 years after the death. Copyrights can be books, photos, music, film and dissertations.
Design Rights : Design rights protect what it looks like and it only lasts for 3 years if there is no renewal.
The next thing we were learning about is fair use. Fair use is a right to use for school work, news, comedy and comments. It is strictly for non-profit events and uses only small parts. You will have to check the owner before you use it and buy the design or any other forms if necessary.
Licensing is where you create value and customer. This is the case when you have a good product but your brand can't sell them well thus you will need a bigger brand to buy it from you. OEM is a short term for Original Equipment Manufacture. The place where most of the OEM located is China. China is cheaper in manufacture rather in a country that is more developed. Therefore a lot of brands are using workers in China for their product. But this is also the reason how China can replicate famous technology. They can copy the design and manufacture without getting lawsuit because most of the product created didn't have patent. Although you definitely can't use the exact name of the brand, you may use the design.
Merchandising is where you promote the sale of goods. It may includes theme park rides, toys, attire, and much more. Merchandising focuses on money making. For instance before and after a movie came out, they sell a lot of merchandises and those merchandises can add more income to decrease the possibilities of getting loss from their investment. The next thing Mr. Mike discuss about is trans media. Trans media is where there is an original story but you remake it into a different version. One of the biggest example of trans media is Avengers. They sell the same story (intellectual property) in different versions and can take a lot of income.
Blog Question : Game Industry
10/01/2019 Thursday
History of the video game industry and top 5 facts about the future of video gaming
From the clips of the video game industry history, I can observe that video game industry is very strong in terms of gaining markets (from kids to elders) and they keep developing fast from time to time with different kinds of innovation. In my opinion, game industry is a fast industry that one innovative and modern discovery can replace the previous ones easily (for instance, arcade died out when Nintendo and portable consoles took over).
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| Fig 8 Nintendo from Japan really affects the growth of video gaming industry when they introduced consoles. |
The industry keeps growing with more advanced technology and increasing number of diverse games. With those developments, the target customer will be more curious about it and willing to spend a lot of money for new games or any new technology for their best gaming experience.
The fact that popularity of video games is rising, I can see that the industry have promising future and it can be proven now that the industry is not just around games CD / softwares, consoles, and computers anymore. Even some developers created theme park, toys, and not only from them, the customers made it as a lifestyle.
In my opinion, not only the industry that is getting the income, the growth of E-sports showcase that video games are not just for leisure anymore, it can be a competition and the target market can get reward for gaming. And also the rise of YouTubers that shows tutorial of gaming or just playing games along with giving reaction towards it leads them to popularity and income for both YouTubers and the developers.
The rises of virtual reality can also leads a new gaming experience and more interactivity. Not only you can play the game in front of the screen, you can play as if you are in the game.
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| Fig 9 Angry Birds was just a mobile phone app but now because of its popularity they created theme park with Angry Birds theme. |
In my opinion, not only the industry that is getting the income, the growth of E-sports showcase that video games are not just for leisure anymore, it can be a competition and the target market can get reward for gaming. And also the rise of YouTubers that shows tutorial of gaming or just playing games along with giving reaction towards it leads them to popularity and income for both YouTubers and the developers.
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| Fig 10 There are a lot of YouTubers that creates gaming content even it was stated on the video that people will enjoy watching others playing game instead of playing it by themselves |
The rises of virtual reality can also leads a new gaming experience and more interactivity. Not only you can play the game in front of the screen, you can play as if you are in the game.
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| Fig 11 Oculus Rift lets you feel the experience of entering virtual world. This increases the possibilities of gaming |
Is it heading to a good direction or bad ? Who is affected and why ?
The gaming industry is very promising, the accessibility and interactivity of games nowadays is way much better than the past. When it goes to the gaming industry, developers and companies should not be worried about the profit in the future if they can create more innovation because the customers are growing and there are more platform such as mobile and virtual reality which is very promising for game industry. For the consumers, games aren’t just for hobbies and having fun anymore, it can be a business which is a good way (having gaming channel on Youtube or joining e-sports competition). Games can also be educational, train certain skills, and helps them in thinking and creating decisions. However, it can also be dangerous especially with games that includes violences, drugs or any unsuitable content for people that are easily get affected by games. And there is virtual reality where it will rise up in the future. Consumers might confuses fantasy and reality. Not to mention that games can make people addicted and unaware of surroundings. The video game industry is definitely growing and wether it's going towards good or bad directions, it all depends on the developers and the users.
Assignment 1
Assignment 1
Assignment 1 - Event Poster
The Brief
The Brief
Produce an Event Poster for a fictional Movie, Video Game or Music Concert. Strive to produce the most creative and innovative poster that engages and interactive. Do consider 3D pop-up designs, augmented reality, scan art etc
Duration of Assignment
2 Weeks
DEADLINE
Week 2
Description and Requirements
Produce an A3 size print for an Event Poster.
The event should be a fictional (non-existing) and should be an original Intellectual Property. A detailed proposal for the event poster should include the event type, the purpose, the uniqueness, target audience, date, time and venue, and the visual concept. The design technique and method could be based on photography key art or it could be a combination of photography and digital graphic imagery. All design development must be supported by in-depth research and informed rationalization.
You are expected to be as original as possible in your design and idea conceptualization.
Submission
Please submit your digital artwork in .jpg format, uploaded to a provided submission link together with the colored A3 printed version in CYMK 300dpi resolution. A design journal in .pdf format should also be submitted via upload to support the work.
10/01/2019 Thursday
Mr. Mike is about to have time with us to consult about our works. As I have not done much of research, I have rough ideation of how the synopsis would be. On this assignment we have to create fictional event poster. I chose video game event poster for this assignment because I'm interested in games and I want to challenge myself by creating something I haven't done before.
First of all I need to find what kind of game this poster is going to be. I choose adventure game for the theme which is a game that includes unraveling stories, exploring worlds, and solving puzzle. Before I created the story, I found some of the games that can be an inspiration for my poster. I take inspiration from 'The Gardens Between' and 'Oxenfree'.
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| Fig 12 Game inspiration |
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| Fig 13 Game inspiration |
Therefore, I created a synopsis for the game :
17 years old girl, Erin came back to her room after a whole day of school. Everything seems ordinary until she fell asleep and wakeup in a different dimension. Now she need to discover how she end up there and what will happen next.
Genre : Supernatural, Fantasy, Graphic Adventure, Puzzle-solving, Mystery.
Feedback
The storyline is not interesting enough to get people to like it. The synopsis of the game need a hook so that people will be attracted to the story and would spend their money on that game. Therefore find a synopsis of a game and try to see what makes it interesting.
Reflection
At the start of the semester, I have mixed feeling about this module because I am not familiar with entertainment design. However, I learned a lot from the lectures about the media industry. About the creative media blog question, it trained me to see everything critically and practice my analysis to give opinions and comments. It is quite difficult for me to create synopsis of a video game (assignment 1 ) because I know that I am not good in creating stories especially story that would intrigue people. After feedback, I realised I have to do a lot of research on how people create a good synopsis of video games or even films. And I know I need to be more diligent especially since I need to update blog every week.
Reference List
Maher, M. (2015, October 09). Visual Effects: How Matte Paintings are Composited into Film. Retrieved January 08, 2019, from https://www.rocketstock.com/blog/visual-effects-matte-paintings-composited-film/
The History of Matte Painting - Basix. (n.d.). Retrieved January 8, 2019, from https://design.tutsplus.com/articles/the-history-of-matte-painting-basix--psd-10322
What is Photobashing? (With Free Beginner Tutorials). (2018, July 18). Retrieved January 8, 2019, from https://conceptartempire.com/photobashing/
5 Fundamental Skills Every Artist Should Master. (n.d.). Retrieved January 9, 2019, from https://design.tutsplus.com/articles/5-fundamental-skills-every-artist-should-master--psd-28054
Key Art: Creating a Lasting Impression. (2015, July 28). Retrieved January 9, 2019, from https://zevendesign.com/key-art-creating-lasting-impression/
Pages/OC-Patent-Lawyer/126985964039720. (n.d.). Four types of intellectual property you can use to protect your idea and how to use them Patent Attorney - Orange County - OC Patent Lawyer. Retrieved January 13, 2019, from https://ocpatentlawyer.com/four-types-intellectual-property-protect-idea/
Pages/OC-Patent-Lawyer/126985964039720. (n.d.). Four types of intellectual property you can use to protect your idea and how to use them Patent Attorney - Orange County - OC Patent Lawyer. Retrieved January 13, 2019, from https://ocpatentlawyer.com/four-types-intellectual-property-protect-idea/
Photo Sources
Fig 1 https://www.rocketstock.com/blog/visual-effects-matte-paintings-composited-film/
Fig 2 http://nzpetesmatteshot.blogspot.com/2010/06/murnaus-sunrise-silent-storytelling.html
Fig 3 https://twistedsifter.com/2015/05/the-digital-artists-that-paint-the-game-of-thrones-landscapes/
Fig 4 https://conceptartempire.com/photobashing/
Fig 5 https://isb-visualarts.weebly.com/composition.html
Fig 6 https://design.tutsplus.com/articles/5-fundamental-skills-every-artist-should-master--psd-28054
Fig 7 https://losangeleslink.blogspot.com/2010/02/key-art-art-of-process.html
Fig 8 History of the Video Game Industry.mp4
Fig 9 History of the Video Game Industry.mp4
Fig 10 Top 5 facts about the future of Video Gaming.mp4
Fig 11 Top 5 facts about the future of Video Gaming.mp4
Fig 12 http://pixeljudge.com/previews/pax-west-2017-the-gardens-between/
Fig 13https://www.mobygames.com/game/playstation-4/oxenfree/cover-art/gameCoverId,342366/
Fig 3 https://twistedsifter.com/2015/05/the-digital-artists-that-paint-the-game-of-thrones-landscapes/
Fig 4 https://conceptartempire.com/photobashing/
Fig 5 https://isb-visualarts.weebly.com/composition.html
Fig 6 https://design.tutsplus.com/articles/5-fundamental-skills-every-artist-should-master--psd-28054
Fig 7 https://losangeleslink.blogspot.com/2010/02/key-art-art-of-process.html
Fig 8 History of the Video Game Industry.mp4
Fig 9 History of the Video Game Industry.mp4
Fig 10 Top 5 facts about the future of Video Gaming.mp4
Fig 11 Top 5 facts about the future of Video Gaming.mp4
Fig 12 http://pixeljudge.com/previews/pax-west-2017-the-gardens-between/
Fig 13https://www.mobygames.com/game/playstation-4/oxenfree/cover-art/gameCoverId,342366/
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